Automotive marketing agency for Victorian dealerships
We film your stock, your team and your handovers, post it every week, and run the Meta ads that show it to local car buyers.
We make content for Bayford Ford, on retainer.
from the day we start to your first dealership content going live.
See video production →We work with dealerships anywhere in Victoria, Greater Melbourne first.
Car dealership marketing, from the showroom to the ads
Why dealerships hire us
- Bayford Ford is a current client, one of six businesses we work with week to week on retainer.
- More than 20 businesses helped since we started in 2023.
- Content live in under a week from the day we start.
- Camera and drone on location, in your showroom and on your yard.
- A registered Australian business, ABN 66 446 931 953, active since May 2023.
What we make for car dealerships
Dealership content should show the stock, the people who sell it and the day a customer drives away. Here's what's included.
| New arrivals and reveals | Short videos of new stock landing, like the vehicle reveal at the top of this page |
|---|---|
| Walkarounds | A vehicle filmed inside and out, for Reels, TikTok and your stock listings |
| Customer deliveries | Handovers filmed in your showroom, with the customer's okay |
| Team content | Your sales and service staff on camera, so buyers know who they'll deal with |
| Posting | Instagram Reels, TikTok and YouTube Shorts, on a weekly schedule |
| Meta ads | Optional. Your best vehicle videos run as Facebook and Instagram ads to buyers near you |
From first call to live content in under a week
- The call. 30 minutes on Google Meet. We talk through your dealership, your stock and what you post now, and you get a clear figure for your scope.
- The strategy. We write your content strategy before anything is filmed.
- The shoot. We film at your dealership on a day that suits you, in the showroom, on the yard or on the road.
- Live. Your first content goes up in under a week, then on a weekly schedule after that.
Car dealership advertising that starts with a plan
Every dealership gets a strategy document before a camera comes out. It sets out which models to push, who buys them, and the hooks and formats that suit those buyers.
That document becomes the brief for every video and every ad, so a new arrival, a demo model and a handover each get a post built for them.
Our part of automotive digital marketing is the content, the social media and the Meta ads. We don't build websites or run SEO.
Our work with Bayford Ford
Bayford Ford
Bayford Ford is a Ford dealership and a current retainer client. We film vehicle shoots at the dealership, including the Ranger shoot at the top of this page.
Each video is planned from the strategy document and cut for Instagram Reels, TikTok and YouTube Shorts.
Before you book
How much does an automotive marketing agency cost?
We quote each dealership on its scope, so there's no set package price. You get a clear figure on a 30-minute call, once we know how much stock and how many posts you want covered.
Can you run Facebook ads for my car dealership?
Yes. We run Meta ads on Facebook and Instagram, made from the vehicle videos we film at your dealership, and show them to car buyers near you.
When do you film at the dealership?
On a day and time that suits you. Shoots are bookable any day of the week, so we can film when new stock lands or before the showroom opens.
Do you manage the dealership's social media?
Yes. We post to Instagram Reels, TikTok and YouTube Shorts every week, from planning each post to publishing it. See social media management.
Do you build dealership websites or do SEO?
No. We make the video and photo content, manage the social media and run Meta ads. Your website and your stock listings stay with whoever looks after them now.
Do you work with dealerships outside Melbourne?
Yes, anywhere in Victoria. We're based in Coburg and film across Greater Melbourne first, then regional Victoria.
Where we work
We're based in Coburg and film at dealerships across Greater Melbourne, from the CBD and Coburg out to Epping, Tullamarine and Mordialloc. We also travel to dealerships in regional Victoria.
Book a call about your dealership
Answer a few questions, then pick a time. First content goes live in under a week from the day we start.
- Your details
- Book your call
Tell us about your business
It takes under a minute. The calendar opens straight after.